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Helping You Find Your Freedom in Retirement

Retirement freedom isn't just about money — it's about knowing your tax strategy, income plan, and investments work together. We help you see the full picture before decisions get locked in.

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100% Fiduciary
[XX]+ Years Experience
[XXX]+ Families Served
Licensed & Insured
The Protective Wealth Difference

There Are Two Tax Systems. One for the Informed — and One for Everyone Else.

Coordinated, Not SiloedEducation First, AlwaysTax Control, Not Tax Avoidance
Coordinated, Not Siloed
Most advisors do a good job in their lane. But retirement doesn't happen in lanes. Every decision affects your tax return, your income, and your risk exposure. We coordinate all of it.

Coordinated, Not Siloed

We connect investments, taxes, insurance, Medicare, and estate planning into one strategy — so nothing falls through the cracks.

Education First, Always

This is not a sales pitch. It's an educational conversation about how taxes actually work in retirement.

Tax Control, Not Tax Avoidance

Every decision you make in retirement shows up on your tax return. We help you decide when and how you pay them.

Take Our Retirement Scorecard

Does Your Retirement Plan Stack Up?

Start with 7 quick questions below — or take our comprehensive 10-question Retirement Scorecard to get scored across 5 critical areas with personalized recommendations.

Question 1 of 7
When do you plan to retire?
Select one to get started — your answer carries into the full quiz.
Who We Serve

Retirement Doesn't Happen in Lanes

Whether you're approaching retirement, already there, or navigating a life transition — your tax return tells a story. We help you read it.

What We Do

Every Decision Shows Up on Your Tax Return

From financial planning to tax strategy and everything in between — our guidance is designed to help you find your freedom.

Rich Ison — Protective Wealth Advisors
Licensed Fiduciary
Meet Your Advisor

Rich Ison

"You don't need to agree with everything I say. You just need to know whether or not this applies to you."

Most retirement planning focuses on one thing at a time. Rich's approach is built around coordination — making sure your investments, taxes, insurance, and estate plan actually talk to each other.

His job isn't to scare you or sell you something — it's to move you from uninformed to informed, so you can make decisions with clarity.

Free Guide

The 5 Tax Surprises Most Retirees Never See Coming

Tax-deferred doesn't mean tax-free — it means tax-undecided. This guide reveals the five moments in retirement where taxes compound silently, and what informed people do differently.

  • The Silent Partner — why you don't own all of your IRA
  • Income Stacking — how RMDs push you into higher brackets without spending more
  • The Widow's Penalty — higher taxes on less income at the worst time
  • IRMAA — the Medicare surcharge triggered by your tax return two years ago
  • The Roth Window — why the years between retirement and age 73 matter most

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Determine Whether This Applies to You

The strategy session is educational, specific to your tax return, and focused on options — not products. Bring your tax return and retirement statements. That's where the real answers live.

Office
Tampa Bay, Florida
Phone
[Phone — Rich to confirm]
Email
[Email — Rich to confirm]

Your Personal Tax Strategy Session

Free. Educational. No obligation.

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[Broker-Dealer/RIA Name] is a [Registered Investment Adviser / Broker-Dealer], FINRA/SIPC. [Representative Type] of [BD/RIA], Member FINRA/SIPC. Protective Wealth Advisors and [BD/RIA Name] are separate entities.

Securities and advisory services offered through [BD/RIA Name]. CRD# [Number]. Rich Ison is a registered representative and/or investment adviser representative. Insurance products offered through [Insurance Entity].

This site is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or advisory service. All investments involve risk, including loss of principal. Past performance does not guarantee future results. Tax, legal, and estate planning information is general in nature. Consult a qualified professional for advice specific to your situation.

Check the background of your financial professional on www.adviserinfo.sec.gov or brokercheck.finra.org.